- Luosifen, kapena Zakudyazi za mpunga wa nkhono, zinali kale chakudya chogulitsidwa kwambiri ku Taobao chaka chatha, koma kutsekeka kwawona kutchuka kwake kukukulirakulira.
- Chodziwika chifukwa cha fungo lake komanso kukoma kwake, mbaleyo idayamba ngati chakudya chotsika mtengo chapamsewu mumzinda wa Liuzhou m'ma 1970.
Zakudya zonyozeka zochokera ku Guangxi kumwera chakumadzulo kwa China zakhala chakudya chadziko lonse panthawi ya mliri wa Covid-19.
Luosifen, kapena Zakudyazi za mpunga za m'mphepete mwa mitsinje, ndizopadera mumzinda wa Liuzhou ku Guangxi, koma anthu kudera lonse la China akhala akunena za chikondi chawo chamasamba omwe adapakidwapo pa intaneti.Mitu yazakudya zamasamba zakhala zinthu zotsogola kwambiri pa Weibo, yankho la China ku Twitter, monga momwe adakhalira chakudya chomwe anthu ambiri amachikonda panthawi yotseka kunyumba, komanso momwe kuyimitsidwa kwa mafakitale opanga Zakudyazi kudadzetsa kusowa kwakukulu kwa iwo pa e- nsanja zamalonda.
Poyamba ankakhala ngati chakudya chotsika mtengo chapamsewu m'mashopu am'mphepete mwakhoma ku Liuzhou, kutchuka kwa luosifen kudawonekera koyamba pambuyo powonetsedwa mu kanema wazakudya wa 2012.y,Kuluma kwa China, pa wailesi yakanema ya boma ya dzikolo.Panopa pali malo odyera opitilira 8,000ku China okhazikika pazakudya zamasamba pamaketani osiyanasiyana.
Sukulu yoyamba yophunzitsa ntchito za luosifen m'dzikolo idatsegulidwa mu Meyi ku Liuzhou, ndi cholinga chophunzitsa ophunzira 500 pachaka pamapulogalamu asanu ndi awiri kuphatikiza kupanga, kuwongolera khalidwe, ntchito zamagulu odyera komanso malonda a e-commerce.
"Kugulitsa kwapachaka kwa zakudya zamtundu wa luosifen zomwe zaikidwapo posachedwa kupitilira 10 biliyoni [US $ 1.4 biliyoni], poyerekeza ndi 6 biliyoni mu 2019, ndipo kupanga tsiku lililonse tsopano kukuposa mapaketi 2.5 miliyoni," atero mkulu wa bungwe la Liuzhou Luosifen Ni Diaoyang. pamwambo wotsegulira sukuluyi, ndikuwonjezera kuti pakadali pano makampani a luosifen alibe luso.
"Malangizo aKuluma kwa Chinaadapangitsa kutchuka kwa Zakudyazi kufalikira ku China.Pali malo odyera apadera ku Beijing, Shanghai, Guangzhou komanso Hong Kong, Macau ndi Los Angeles ku US, "adatero.
Koma anali manejala wochita chidwi pafakitale ya luosifen ku Liuzhou yomwe idayambitsa chidwi chapano.Ndi dziko lochuluka lomwe lili m'mavuto chifukwa cha kusowa, mafakitale atayambanso kutsegulidwa, manejala adawonetsa mavidiyo afupiafupi a Douyin akuwonetsa momwe amapangira Zakudyazi, ndikutenga maoda amoyo pa intaneti kuchokera kwa owonera.Mapaketi opitilira 10,000 adagulitsidwa m'maola awiri, malinga ndi atolankhani am'deralo.Opanga ena a luosifen adatsatira mwachangu, ndikupanga chidwi chapaintaneti chomwe sichinathe.
Kampani yoyamba kugulitsa luosifen yokhala ndi mapaketi idakhazikitsidwa ku Liuzhou mu 2014, ndikusandutsa zokhwasula-khwasula za mumsewu kukhala chakudya chapakhomo.Kugulitsa kwa luosifen yomwe idapakidwa kale idafika ma yuan 3 biliyoni mu 2017, ndikugulitsa kunja kupitilira 2 miliyoni, malinga ndi lipoti la kampani yaku China yaku China coffeeO2O, yomwe imasanthula mabizinesi odyera.Pali makampani opitilira 10,000 aku mainland e-commerce omwe akugulitsa Zakudyazi.
Lipotilo linanena kuti mu 2014, mashopu ambiri omwe amagulitsa Zakudyazi nthawi yomweyo adakhazikitsidwa pa nsanja ya e-commerce ya Taobao.(Taobao ndi ya Alibaba, yomwe ilinso ndiTumizani.)
"Chiwerengero cha ogulitsa ku Taobao kwa Zakudyazi chinakula 810 peresenti kuchokera ku 2014 mpaka 2016. Zogulitsa zinaphulika mu 2016, kulembetsa chaka ndi chaka kuwonjezeka kwa 3,200 peresenti," lipotilo linati.
Taobao idagulitsa mapaketi opitilira 28 miliyoni a luosifen chaka chatha, ndikupangitsa kuti ikhale chakudya chodziwika bwino papulatifomu, malinga ndi 2019 Taobao Foodstuffs Big Data Report.
Mbale wa Zakudyazi za mpunga wa nkhono, wotchedwa luosifen, wochokera kumalo odyera a Eight-Eight Noodles ku Beijing, China.Chithunzi: Simon SongZakudya zonyozeka zochokera ku Guangxi kumwera chakumadzulo kwa China zakhala chakudya chadziko lonse panthawi ya mliri wa Covid-19.
Luosifen, kapena Zakudyazi za mpunga za m'mphepete mwa mitsinje, ndizopadera mumzinda wa Liuzhou ku Guangxi, koma anthu kudera lonse la China akhala akunena za chikondi chawo chamasamba omwe adapakidwapo pa intaneti.Mitu yazakudya zamasamba zakhala zinthu zotsogola kwambiri pa Weibo, yankho la China ku Twitter, monga momwe adakhalira chakudya chomwe anthu ambiri amachikonda panthawi yotseka kunyumba, komanso momwe kuyimitsidwa kwa mafakitale opanga Zakudyazi kudadzetsa kusowa kwakukulu kwa iwo pa e- nsanja zamalonda.
Poyamba ankagwiritsidwa ntchito ngati zokhwasula-khwasula zapamsewu m'mashopu a hole-in-the-wallLiuzhou, kutchuka kwa luosifen koyamba atawonetsedwa mu kanema wazakudya wa 2012,Kuluma kwa China, pa wailesi yakanema ya boma ya dzikolo.Panopa pali malo odyera opitilira 8,000ku China okhazikika pazakudya zamasamba pamaketani osiyanasiyana.
Nkhono za m’mitsinjezo zimawiritsidwa kwa maola ambiri mpaka mnofu utaphwasuka.Chithunzi: Simon SongSukulu yoyamba yaukadaulo ya luosifen mdziko muno idatsegulidwa mu Meyi ku Liuzhou, ndi cholinga chophunzitsa ophunzira 500 pachaka pamapulogalamu asanu ndi awiri kuphatikiza kupanga, kuyang'anira bwino, ntchito yogulitsira malo odyera ndi e-comKugulitsa kwapachaka kwa Zakudyazi za luosifen zomwe zidakonzedweratu posachedwa kupitilira. 10 biliyoni [US $ 1.4 biliyoni], poyerekeza ndi yuan biliyoni 6 mu 2019, ndipo kupanga tsiku ndi tsiku mapaketi oposa 2.5 miliyoni, "anatero Liuzhou Luosifen Association mkulu Ni Diaoyang pa mwambo wotsegulira sukulu, kuwonjezera kuti panopa makampani luosifen. akusowa talente kwambiri.
"Malangizo aKuluma kwa Chinaadapangitsa kutchuka kwa Zakudyazi kufalikira ku China.Pali malo odyera apadera ku Beijing, Shanghai, Guangzhou komanso Hong Kong, Macau ndi Los Angeles ku US, "adatero.
Koma anali manejala wochita chidwi pafakitale ya luosifen ku Liuzhou yomwe idayambitsa chidwi chapano.Ndi dziko lochuluka lomwe lili m'mavuto chifukwa cha kusowa, mafakitale atayambanso kutsegulidwa, manejala adawonetsa mavidiyo afupiafupi a Douyin akuwonetsa momwe amapangira Zakudyazi, ndikutenga maoda amoyo pa intaneti kuchokera kwa owonera.Mapaketi opitilira 10,000 adagulitsidwa m'maola awiri, malinga ndi atolankhani am'deralo.Opanga ena a luosifen adatsatira mwachangu, ndikupanga chidwi chapaintaneti chomwe sichinathe.
Mitundu yosiyanasiyana ya instant luosifen yokonzedweratu.Chithunzi: Simon SongKampani yoyamba kugulitsa luosifen yokhala ndi mapaketi idakhazikitsidwa ku Liuzhou mu 2014, ndikusandutsa zokhwasula-khwasula za mumsewu kukhala chakudya chapakhomo.Kugulitsa kwa luosifen yomwe idapakidwa kale idafika ma yuan 3 biliyoni mu 2017, ndikugulitsa kunja kupitilira 2 miliyoni, malinga ndi lipoti la kampani yaku China yaku China coffeeO2O, yomwe imasanthula mabizinesi odyera.Pali makampani opitilira 10,000 aku mainland e-commerce omwe akugulitsa Zakudyazi.
LOWEBUKA LILILONSESCMP Global Impact NewsletterPotumiza, mumavomera kulandira maimelo otsatsa kuchokera ku SCMP.Ngati simukufuna izi, chongani apaPolembetsa, mumavomereza zathu T&Cndimfundo zazinsinsiLipotilo linanena kuti mu 2014, mashopu ambiri omwe amagulitsa Zakudyazi nthawi yomweyo adakhazikitsidwa pa nsanja ya e-commerce ya Taobao.(Taobao ndi ya Alibaba, yomwe ilinso ndiTumizani.)
"Chiwerengero cha ogulitsa ku Taobao kwa Zakudyazi chinakula 810 peresenti kuchokera ku 2014 mpaka 2016. Zogulitsa zinaphulika mu 2016, kulembetsa chaka ndi chaka kuwonjezeka kwa 3,200 peresenti," lipotilo linati.
Taobao idagulitsa mapaketi opitilira 28 miliyoni a luosifen chaka chatha, zomwe zidapangitsa kuti ikhale chakudya chodziwika bwino pagulu.
Bilibili aku China akugawana mavidiyohasa katswiri wa luosifen njira yomwe ili ndi makanema opitilira 9,000 ndi mawonedwe 130 miliyoni, pomwe owonera makanema ambiri amalemba za momwe amaphika komanso kusangalala ndi zokoma kunyumba panthawi yotseka Covid-19.
Wodziwika bwino chifukwa cha kununkhira kwake komanso kukoma kwake, masheya a luosifen amapangidwa ndi kuwira nkhono zamtsinje ndi nkhumba kapena mafupa a ng'ombe, kuwaphika kwa maola ambiri ndi khungwa la cassia, mizu ya licorice, cardamom wakuda, nyerere, nthanga za fennel, peel zouma za tangerine, cloves, mchenga. ginger, tsabola woyera ndi tsamba la bay.
Nyama ya nkhono imaphwanyidwa kwathunthu, kugwirizanitsa ndi katundu pambuyo pa nthawi yayitali yowira.Zakudyazi zimaperekedwa ndi mtedza, mphukira za nsungwi zoziziritsa ndi nyemba zobiriwira, bowa wakuda wophwanyidwa, masamba obiriwira a nyemba, ndi masamba obiriwira.
Chef Zhou Wen waku Liuzhou amayendetsa shopu ya luosifen m'boma la Haidian ku Beijing.Ananenanso kuti kununkhira kwapaderaku kumachokera ku mphukira zansungwi, zomwe zimasungidwa ndi mabanja ambiri a Guangxi.
“Kukoma kumabwera chifukwa cha kupesa mphukira za nsungwi kwa theka la mwezi.Popanda mphukira zansungwi, Zakudyazi zimataya moyo wawo.Anthu a ku Liuzhou amakonda mphukira zawo zotsekemera zansungwi.Amasunga nsonga yake kunyumba ngati zokometsera zakudya zina,” akutero.
“Mkate wa Luosifen umapangidwa ndi moto waung’ono wowiritsa nkhono za mtsinje wa Liuzhou zokazinga ndi mafupa a nyama ndi zokometsera 13 kwa maola asanu ndi atatu, zomwe zimapatsa msuzi fungo la nsomba.Odya omwe si achi China sangasangalale ndi kukoma kowawa kwawo koyamba chifukwa zovala zawo zimamva kununkhira pambuyo pake.Koma kwa odya omwe amakonda, akangomva fungo, amafuna kudya zamasamba. ”
Msewu wa Gubu ku Liuzhou uli ndi msika waukulu kwambiri wa nkhono za mitsinje mumzindawu.Anthu akumeneko nthawi zambiri ankadya nkhono za m’mtsinje mu supu kapena mbale zokazinga asaakamwe zoziziritsa kukhosi.VeAnthu ochokera m'misika yausiku mumsewu wa Gubu, womwe unayamba kupezeka kumapeto kwa zaka za m'ma 1970, adayamba kuphika zakudya za mpunga ndi nkhono za mumtsinje pamodzi, kupanga luosifen chakudya chodziwika bwino kwa anthu ammudzi.Maluso opangira chakudya chokomacho adalembedwa pamndandanda wazinthu zachikhalidwe zaku China mu 2008.
Pa Eighty-Eight Noodles, yomwe ili ndi malo ogulitsira awiri ku Beijing, mbale imagulitsidwa mpaka 50 yuan, zomwe zimatsogolera olemba mabulogu kuti azitcha luosifen yodula kwambiri yogulitsidwa ku Beijing.
"Mipunga yathu ya mpunga imapangidwa ndi manja ndipo katunduyo amapangidwa kuchokera kuwira mafupa a nkhumba kwa maola asanu ndi atatu," akutero woyang'anira sitoloyo, Yang Hongli, akuwonjezera malo oyamba omwe adatsegulidwa mu 2016. "Chifukwa cha nthawi yayitali yokonzekera, mbale 200 zokha za Zakudyazi ndizo. zogulitsidwa [pamalo ogulitsira] tsiku lililonse.”
Pokhala ndi kutchuka kwakukulu kwa Zakudyazi, Wuling Motors, yomwe ili ku Liuzhou, posachedwapa yakhazikitsa phukusi la mphatso za luosifen.Phukusili limabwera m'mabokosi a regal green gilt-rimmed okhala ndi ziwiya zamitundu yagolide ndi makadi amphatso.
Kampaniyo ikunena kuti ngakhale kupanga zakudya ndi magalimoto sikulumikizidwa ndi mafakitale, idalumphira pa luosifen bandwagon chifukwa chakutchuka kwake pambuyo pa mliri wa Covid-19.
"Luosifen ndi yosavuta kuphika ndipo ndi yathanzi kuposa [zamba] zaposachedwa," idatero potulutsa atolankhani."Inagulitsidwa bwino kwambiri [panthawi ya mliri wa coronavirus] kotero kuti idasokonekera pamapulatifomu osiyanasiyana a e-commerce.Kuphatikizidwa ndi kusokonekera komwe kudachitika chifukwa cha kufalikira kwa Covid-19, luosifen yakhala chuma chovuta kupeza usiku umodzi.
“Kuyambira pomwe tidakhazikitsidwa mchaka cha 1985, mawu athu akuti tipange chilichonse chomwe anthu akufuna.Chifukwa chake tidayambitsa Zakudyazi kuti zithandizire kukwaniritsa zomwe anthu amafunikira. ”
Chidziwitso: Nkhaniyi ikuchokera ku South China Morning Post
Nthawi yotumiza: Jul-06-2022